{"id":1666,"date":"2020-10-20T08:40:00","date_gmt":"2020-10-20T07:40:00","guid":{"rendered":"https:\/\/bscdebrecen.com\/?p=1666"},"modified":"2020-11-20T08:54:17","modified_gmt":"2020-11-20T07:54:17","slug":"ugyfel-elmeny-munkank-egyik-legfontosabb-mozgatorugoja","status":"publish","type":"post","link":"https:\/\/bscdebrecen.com\/en\/2020\/10\/20\/ugyfel-elmeny-munkank-egyik-legfontosabb-mozgatorugoja\/","title":{"rendered":"\u00dcGYF\u00c9L-\u00c9LM\u00c9NY &#8211; MUNK\u00c1NK EGYIK LEGFONTOSABB MOZGAT\u00d3RUG\u00d3JA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Az \u00fagynevezett <strong>\u00fcgyf\u00e9l-\u00e9lm\u00e9ny <\/strong>meghat\u00e1roz\u00e1sa nem csak a c\u00e9g \u00e1ltal ny\u00fajtott szolg\u00e1ltat\u00e1sok \u00e9lvez\u0151inek v\u00e9lem\u00e9ny\u00e9t veszi figyelembe, hanem egy arra <strong>dedik\u00e1lt csapat<\/strong> a c\u00e9gen bel\u00fcli k\u00fcl\u00f6nb\u00f6z\u0151 ter\u00fcletek eredm\u00e9nyeit \u00e9s teljes\u00edtm\u00e9ny\u00e9t is elemzi, ezzel alkotva egy teljes k\u00e9pet az adott \u00fcgyf\u00e9lreakci\u00f3kr\u00f3l \u00e9s az azokat \u00e9rint\u0151 fejleszt\u00e9si ig\u00e9nyekr\u0151l, lehet\u0151s\u00e9gekr\u0151l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A c\u00e9gekn\u00e9l m\u00e1r el\u0151szeretettel haszn\u00e1lt, \u00fagynevezett <strong>Net Promoter Score (NPS)<\/strong> \u2013 <em>Nett\u00f3 P\u00e1rtfog\u00f3i Pontsz\u00e1m<\/em>nak ford\u00edthatjuk \u2013 alapj\u00e1n az \u00fcgyfelek egy 0-10-ig terjed\u0151 sk\u00e1l\u00e1n \u00e9rt\u00e9kelhetik, hogy a c\u00e9get mennyire aj\u00e1nlan\u00e1k, vagy nem aj\u00e1nlan\u00e1k m\u00e1sok sz\u00e1m\u00e1ra. Ez alapj\u00e1n a vev\u0151k h\u00e1rom kateg\u00f3ri\u00e1ba sorolhat\u00f3ak: \u201c<em>Kritikusok<\/em>\u201d, \u201c<em>K\u00f6z\u00f6mb\u00f6sek<\/em>\u201d \u00e9s \u201c<em>T\u00e1mogat\u00f3k<\/em>\u201d. Egy v\u00e1lllalat Nett\u00f3 P\u00e1rtfog\u00f3i Pontsz\u00e1m\u00e1t a T\u00e1mogat\u00f3k \u00e9s a Kritikusok sz\u00e1zal\u00e9kos eredm\u00e9ny\u00e9nek k\u00fcl\u00f6nbs\u00e9g\u00e9b\u0151l hat\u00e1rozzuk meg.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" data-attachment-id=\"1668\" data-permalink=\"https:\/\/bscdebrecen.com\/en\/2020\/10\/20\/ugyfel-elmeny-munkank-egyik-legfontosabb-mozgatorugoja\/step-by-step-guide-to-calculating-net-promoter-score-01\/\" data-orig-file=\"https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?fit=4000%2C2250&amp;ssl=1\" data-orig-size=\"4000,2250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?fit=750%2C422&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=750%2C422&#038;ssl=1\" alt=\"\" class=\"wp-image-1668\" srcset=\"https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=16%2C9&amp;ssl=1 16w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?resize=1568%2C882&amp;ssl=1 1568w, https:\/\/i0.wp.com\/bscdebrecen.com\/wp-content\/uploads\/2020\/11\/Step-by-Step-Guide-To-Calculating-Net-Promoter-Score-01.png?w=2250&amp;ssl=1 2250w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A felm\u00e9r\u00e9sek sor\u00e1n egyr\u00e9szt a <strong>vev\u0151ink fels\u0151vezet\u0151inek \u00e9rt\u00e9kel\u00e9s\u00e9t k\u00e9rj\u00fck<\/strong>, amelynek seg\u00edts\u00e9g\u00e9vel egyr\u00e9szt \u00e9rztetni tudjuk \u00fcgyfeleinkkel, hogy \u0151k a legfontosabbak sz\u00e1munkra. Mindemellett, egy\u00fattal <strong>v\u00e9lem\u00e9ny\u00fcket is kik\u00e9rhetj\u00fck<\/strong> a c\u00e9g folyamataival, m\u0171k\u00f6d\u00e9s\u00e9vel kapcsolatban \u00e9s fejleszt\u00e9si javaslatokban. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1sik t\u00edpus\u00fa felm\u00e9r\u00e9s \u2013 az \u00fagynevezett <em>tranzakci\u00f3 jelleg\u0171 \u00fcgyf\u00e9lel\u00e9gedetts\u00e9g m\u00e9r\u00e9s <\/em>sor\u00e1n \u2013 az \u00fcgyfelek k\u00fcl\u00f6nb\u00f6z\u0151 oper\u00e1ci\u00f3s ter\u00fcleteinek vezet\u0151it\u0151l k\u00e9r\u00fcnk visszajelz\u00e9st, amely <strong>konkr\u00e9tabb probl\u00e9m\u00e1kat seg\u00edt kimutatni<\/strong>. Ez alapul szolg\u00e1lhat a vev\u0151 c\u00e9g\u00e9t \u00e9rint\u0151 konkr\u00e9t fejleszt\u00e9si projektek ind\u00edt\u00e1s\u00e1ban, tov\u00e1bb\u00e1 abban, hogy az aktu\u00e1lis, ak\u00e1r kisebb probl\u00e9m\u00e1kat is egyb\u0151l l\u00e1ssuk \u00e9s azonnal reag\u00e1lni tudjunk r\u00e1juk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00e9szetesen, ahogyan az \u00fcgyfelek, \u00fagy azok v\u00e9lem\u00e9nye is soksz\u00edn\u0171 \u00e9s sok esetben <strong>szubjekt\u00edv <\/strong>is lehet, \u00edgy fontos, hogy az \u00e1ltaluk adott visszajelz\u00e9st \u00f6sszevess\u00fck a k\u00fcl\u00f6nb\u00f6z\u0151 bels\u0151 szervezeti egys\u00e9gek teljes\u00edtm\u00e9ny\u00e9nek elemz\u00e9s\u00e9vel is. Ez abban is seg\u00edt, hogy a vev\u0151 \u00e1ltali visszajelz\u00e9st al\u00e1 tudjuk t\u00e1masztani v\u00e1llalati adatokkal, amelyek a k\u00fcl\u00f6nb\u00f6z\u0151 fejleszt\u00e9si projektek bevezet\u00e9s\u00e9hez elengedhetetlenek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9r\u00e9seket ezt megel\u0151z\u0151en is t\u00f6bbnyire online eszk\u00f6z\u00f6k \u2013 mint e-mail-ben t\u00f6rt\u00e9n\u0151 megkeres\u00e9s, weboldalon kereszt\u00fcli k\u00e9rd\u0151\u00edvek, vagy felugr\u00f3 ablakos k\u00e9rd\u00e9sek \u2013 seg\u00edts\u00e9g\u00e9vel v\u00e9gezte \u00e9s v\u00e9gzi tov\u00e1bbra is. A 2020-as pand\u00e9mi\u00e1s helyzetben a vev\u0151i visszajelz\u00e9sek mennyis\u00e9ge igaz cs\u00f6kkent \u2013 ahogyan a nagyv\u00e1llalatok t\u00f6bbs\u00e9g\u00e9t megviselte a helyzet \u2013 ugyanakkor a reakci\u00f3k t\u00f6bbs\u00e9ge azt mutatja, hogy az \u00fc<strong>gyfeleink \u00e9rt\u00e9kelik a c\u00e9gek t\u00f6rekv\u00e9s\u00e9t<\/strong> a folyamatos kapcsolattart\u00e1s fenntart\u00e1s\u00e1ra, ahogyan annak seg\u00edt\u0151k\u00e9sz hozz\u00e1\u00e1ll\u00e1s\u00e1t is a v\u00edrushelyzet id\u0151szak\u00e1ban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egyetemi illetve tan\u00e1rk\u00e9pz\u00e9si kurzusunk sor\u00e1n r\u00e9szletesen bemutatjuk a hallgat\u00f3knak, mi\u00e9rt kezelj\u00fck kiemelt fontoss\u00e1g\u00fa faktork\u00e9nt az \u00fcgyeleink visszajelz\u00e9seit, felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny\u00e9t.<\/p>","protected":false},"excerpt":{"rendered":"<p>Az \u00fagynevezett \u00fcgyf\u00e9l-\u00e9lm\u00e9ny meghat\u00e1roz\u00e1sa nem csak a c\u00e9g \u00e1ltal ny\u00fajtott szolg\u00e1ltat\u00e1sok \u00e9lvez\u0151inek v\u00e9lem\u00e9ny\u00e9t veszi figyelembe, hanem egy arra dedik\u00e1lt csapat a c\u00e9gen bel\u00fcli k\u00fcl\u00f6nb\u00f6z\u0151 ter\u00fcletek eredm\u00e9nyeit \u00e9s teljes\u00edtm\u00e9ny\u00e9t is elemzi, ezzel alkotva egy teljes k\u00e9pet az adott \u00fcgyf\u00e9lreakci\u00f3kr\u00f3l \u00e9s az azokat \u00e9rint\u0151 fejleszt\u00e9si ig\u00e9nyekr\u0151l, lehet\u0151s\u00e9gekr\u0151l. A c\u00e9gekn\u00e9l m\u00e1r el\u0151szeretettel haszn\u00e1lt, \u00fagynevezett Net Promoter Score (NPS)<a class=\"more-link\" href=\"https:\/\/bscdebrecen.com\/en\/2020\/10\/20\/ugyfel-elmeny-munkank-egyik-legfontosabb-mozgatorugoja\/\">Continue reading <span class=\"screen-reader-text\">&#8222;\u00dcGYF\u00c9L-\u00c9LM\u00c9NY &#8211; MUNK\u00c1NK EGYIK LEGFONTOSABB MOZGAT\u00d3RUG\u00d3JA&#8221;<\/span><\/a><\/p>","protected":false},"author":180967774,"featured_media":1670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1502,1504,1503,1505,1501,1500,1379,1493,1383,1480,1481],"class_list":["post-1666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ugyfel-elmeny","tag-ugyfel-elegedettseg","tag-ugyfelelmeny","tag-ugyfelelegedettseg","tag-customer-experience","tag-customer-satisfaction","tag-dbsc","tag-dbsc-kerekasztal","tag-debrecenbsc","tag-egyetemi-kurzus","tag-karrieralapozo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00dcGYF\u00c9L-\u00c9LM\u00c9NY - MUNK\u00c1NK EGYIK LEGFONTOSABB MOZGAT\u00d3RUG\u00d3JA &#8211; 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